AAU Tournaments
Last weekend was our first of two tournaments this year. Overall it ended up a success, almost every game was on time and went off without any major hitches. We actually ran about 45 minutes early in one of the gyms, which is rare, but it’s nice when it happens. We did of course have a few minor controversies, but nothing that forced us to kick anyone out, and they were settled peacefully, only some minor yelling at me, mostly venting frustrations from a loss.
I normally wander between two gyms throughout the day, as I manage our main site at Lyndon State College. I’ll watch the games, make sure everything is running on time, handle issues when they arise, and sometimes just stop and chat with parents and coaches to see how their team is doing and get their thoughts on the tournament as a whole. Now I don’t mind people having differing opinions than I do, but one of the chats bugged me for some reason.
Obviously it costs money for us to run the tournament, so we charge each team an entry fee of $395. That’s pretty much the standard rate for a 2 day tournament, although a number of tournaments have started charging $425 in recent years. For that rate each team gets 4 games with certified officials, and a trophy should they win their bracket. Specific details of each tournament varies, round robin style vs regular tournament style etc, but those are the basics.
For our tournament, one thing we don’t do that almost every other tournament does is charge admission to the gyms. This parent/coach commented that he was surprised we didn’t (many people actually comment about it). I replied that we’ll never charge admission as long as we are running it. Parents pay hundreds of dollars, sometimes more, just to get their child onto the team (the teams use this money for uniforms, tourney registrations, etc), then they travel, pay for hotel rooms, meals on the road, and other misc travel expenses. Why should we then charge them another $2-$5 (per person) just to get into the gym to watch their own kid play?! Even at $1, let’s say the parents come, brothers and sisters show up, maybe even grandparents if they live in the area. So it’s another $10 to get everyone into the gym so they can watch. So what, it’s $10, right? Sure it’s not a lot, but it’s not necessary! The costs of the tournament are covered by the entry fee, that’s why the entry fee exists!
This particular parent/coach went on to say that we should actually be charging, the parents don’t care, because it’s only a couple extra dollars. This is a line of thinking I just don’t understand. They may be used to paying admission and just expect to shell out the extra money when they arrive, but that doesn’t mean they enjoy it, or don’t care about it. The amount of comments we get about NOT charging admission say to me that they DO care, they just have no choice, they want to see their kids play, so they pay.
We went back and forth for a bit about general thoughts on charging parents, but there was clearly no way I was changing his mind. In my view it’s just taking advantage of parents that just want to see their kids play and have fun. I suppose it was a little naive to think that other parents/coaches thought that as well. In the end, we will never be charging admission, and I think we will remain as one of the most well respected and enjoyable tournaments in New England as long as people think it’s worth playing basketball.